Submitted by: Mitch Lapides
Do you know the best time to send your email campaigns? Do you know who to send what offers to drive your best return on investment (ROI)? To answer these and so many more important questions, you need strong email analytics.
Financial modeling
At FulcrumTech, we have a sophisticated financial model that we modify to work with your specific business model. We incorporate the factors that contribute to your list growth, conversions, financial performance, and so much more.
Using this financial model, we develop a scenario for revenue improvement that s realistic based upon where you are with your email-marketing program. This also helps to establish our priorities for improvement (e.g., open-rate performance, target conversion rate).
Data warehouse
To achieve top email-marketing performance, you need to collect data from a variety of sources so you can understand your subscribers as well as possible. These sources can include data from email performance, web behavior, purchase history, and any of a variety of demographics appended from external sources or your own customer relationship management (CRM) system. FulcrumTech can help you establish this important data warehouse so that it automatically updates as time progresses.
Data mining
Knowing what to do with the collected data is where many companies fail. They re swimming in data and don t have efficient ways to uncover just the right solutions. At FulcrumTech, we have the database, statistical, and general mathematical expertise necessary to make sense of it all. We make the process of analysis straightforward for you.
Online testing
Once we have our objectives and the subscriber behavior data, we can then devise any of a number of tests or other improvements to enhance marketing performance and return. These can include improved segmentation, subject-line tests, dynamic copy tests, image variations, and more. Are you challenged by math and statistics? Don t worry. Our analytics lead has written numerous textbooks in advanced mathematics, calculus, statistical analysis, and more. And you can benefit without having to know the details.
As with any marketing, our ongoing data collection, analysis, and testing form a continual loop of feedback that drives ever-increasing improvement. As we learn more about what works, we re always devising ways to make your email-marketing program work better and better.
FulcrumTech email marketing campaigns will help you to generate leads, build new business, and develop strong customer relationships. And, with FulcrumTech’s powerful email analytics your campaign results are always available.
Promotional Email
A Powerful Way to Drive New Business
Promotional email is a powerful tool which takes your message directly to the inbox of your clients and prospects. And, because it is all electronic, response to your offer can be immediate. Promotional email can stimulate demand, increase traffic to your Web site and drive new business. It is the most direct and personal form of marketing available because your message can be tailored to a specific segment of your list. It is also faster and less costly than other forms of direct marketing.
FulcrumTech can help you to use promotional email to achieve measurable results. Our experts can develop content that motivates action, create a design that will entice your recipients, ensure that your emails are delivered, and track your results to ensure the effectiveness of your campaign. And, when your promotions are tied together with your e-newsletter, landing pages, Web site, and other interactive communications, your online marketing program will reach a new level of effectiveness.
About the Author: FulcrumTech is an online marketing agency focused on email marketing services (e-newsletter services & promotional email campaigns), search engine marketing & website design. Specialties include analytics & conversion optimization to increase engagement & ROI.
isnare.com/members.php
Source:
isnare.com
Permanent Link:
isnare.com/?aid=676864&ca=Computers+and+Technology